Once you have found a website that you may be potentially interested in acquiring, the next step is to perform a thorough Website Acquisition Risk Assessment. Any online business will be subject to some level of potential risk. Understanding these risks will help to determine whether to purchase a website and how much to spend. There are several points to consider as the site is evaluated:

  • How much the site is worth?
  • How to avoid buying a “lemon” (an unexpectedly bad website)?
  • Is this website is a fit for your goals, skill set, and work expectations?
Some common types of risk include:

Loss of Traffic – changes in search engine algorithms and penalties, decreased promotional activity on referring sites (blogs, social media, etc.), new competition, outdated content or products, changes in brand perception or negative publicity

Increase in expenses – increase in cost of labor or services, increase in cost of products or materials, cost to procure additional software or services

Decrease in revenue – downward price pressure, lower sales conversion rates, increased competition, ad click through rate or revenue per click / page view rate changes, customer refunds or cancellations

Dependencies – Loss of key employees or subcontractors, cancellation of supplier, service provider or ad network accounts, inability to be obtain approval for a required account, legal action, penalties or fees

 
 

Basic Acquisition Risk Assessment Report

Analysis of the most critical information about a website for sale

This Basic Website Acquisition Risk Assessment report is ideal for qualifying an online business being auctioned before committing to any binding bids, or as tool to qualify and assess a number of potential acquisitions before choosing which ones to investigate more in depth.

Turnaround Time:

Standard – 7 Business Days
Rapid (+$100) – 4 Business Days
 
 
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Required Materials:

– sales listing URL or brochure
– Read-only access to the Seller’s Analytics account associated with the website being sold

Note: If direct account access is not available, the seller or broker can be contacted directly (with your consent) to request a screen sharing session and have them login to their account to present the analytics data in real time.

Additional Costs:

The price of $225 includes the analysis on one company / individual seller and one website URL. To have additional websites analysed:

first additional domain +$100
each further domain +$50

Extended Acquisition Risk Assessment Report

A comprehensive breakdown of the website and the business

The Extended Website Acquisition Risk Assessment report provides a thorough breakdown of the website and the underlying business operations. Extended Website Acquisition Risk Assessment reports are ideal for established online businesses that are sold through a broker or privately.

Turnaround Time:

Standard – 7 Business Days
Rapid (+$200) – 4 Business Days
 
 
Order Now

Required Materials:

– sales listing URL or brochure
– Read-only access to the Seller’s Analytics account associated with the website being sold

Note: If direct account access is not available, the seller or broker can be contacted directly (with your consent) to request a screen sharing session and have them login to their account to present the analytics data in real time.

Additional Costs:

The price of $550 includes the analysis on one company / individual seller and one website URL. To have additional websites analysed:

first additional domain +$200
each further domain +$100

 
 

Each Website Acquisition Risk Assessment Report contains:

  • Determining exactly who owns the rights to the website for sale is a critical aspect of safely acquiring an online business.In order to verify the ownership of the website, as well as detect potential ‘bad sites’ which are quickly resold after being purchased, the current and past owner of the domain are determined, as well as any recent potential changes in ownership.

Other Points of Interest:

  • Ownership Restrictions – Certain domains have special restrictions on legal ownership, and failing to meet those criteria may jeopardize your purchase.
  • Spam and Blacklist information – This analysis includes searching for any evidence of the website appearing in DNS blacklist and spam databases, which can negatively impact communicating with customers if you purchase the purchase.
  • True Age of the Website – The age of the domain and website are not always the same. Since newer websites carry higher risk generally than those operating for longer durations, the true age of the website being sold is important to consider.